It’s DENSO, relax.


PROJECT: Conceptualize and produce an advertising campaign targeted to technicians which transcends the typical and places an emphasis on DENSO's "First Time Fit®" ease and worry free installation.

The ads became a featured focus and inspiration for DENSO's trade show booth at AAPEX in Las Vegas as well as other marketing materials. Eventually, the ads went on to receive various industry awards

Art Directors: Michael Taylor / Renette Heaslet

Photographer: Steve Pollock / Pollock Studios

Award winning campaign

Integrated marketing and continuing the Relax ad concept into events and other materials...


PROJECT: The AAPEX Trade Show held in Las Vegas is the largest trade event DENSO Aftermarket attends and every year DENSO's booth garners much attention.

The year this campaign ran, the booth became its own get away oasis complete with video screens and a fog wall  which ran a series of videos picking up on the theme, relax. Graphics around the booth also featured new work based upon original ad series.  Click on the images to the right for a larger view.

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